Operation CARE is a local, Maryland nonprofit organization. With them, CARE is more than a word used for self-expression. It is their acts of compassion, the attentiveness shown to Maryland communities, and their focus on building relationships. CARE represents Continuity, Assistance, Restoration, and Empowerment. That is who Operation CARE is. At Operation CARE, Inc. they want to be a positive part in the journey to self-enlightenment while also teaching empowerment. With the assistance Operation CARE offers, they target those elements that allow their community to leave current situations and equip them to regain momentum in their lives.

With a deep dive into Operation CARE’s vision, goals, history, and more, Inter Sytee’s Branding experts worked to develop multi-layer branding for the organization. We took into consideration the brand’s need to be translatable across multiple platforms and while looking to define the brand voice, audience, and strategy. We continue to monitor and manage the brand to ensure it is effective and meets the need of the organization.