Frequently Asked Questions
SEARCH ENGINE OPTIMIZATION
Q: What is the difference between Local SEO and National SEO?
A: Local SEO targets local search specifically. Which means that your audience is within a few miles from your business location and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, etc.
National SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a nationwide campaign or an e-commerce campaign, this is the perfect methodology for you.
Q: Does SEO work for every type of business?
A: Yes! As long as a business offers a viable product or service, SEO can move their website higher in search rankings and drive more sales.
Q: What countries do you work with?
A: We provide SEO services for business owners across the globe. Supported languages are English (North America, UK, Australia) and Spanish.
Q: How long does it take to see results with SEO?
A: Good SEO can’t be done overnight, it takes time. Many of our customers start to see positive momentum in 3-4 months. In fact, over 82% of our small business clients can reach the 1st page of Google after 6 months if the right conditions are met.
Q: How do I know that Local Citation service is working for me?
A: We provide total transparency into the work that we perform. You will be given access to a custom reporting dashboard that shows every action being performed on the listings. Clients will be able to track every action, as well as monitor performance.
Q: How do I know that Local Citation service is working for me?
A: We provide total transparency into the work that we perform. You will be given access to a custom reporting dashboard that shows every action being performed on the listings. Clients will be able to track every action, as well as monitor performance.
Q: How are the keywords chosen?
A: The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products or services, industry, location, competition, and more. Our goal is find the keywords that will provide the most impact for your business.
Q: How does a client know that SEO is working for them?
A: We provide total transparency into the work that we perform. Each client will be given access to a custom reporting dashboard that shows every SEO action being performed both on and off their website. Clients will be able to track every action performed, as well as monitor keyword movement and overall performance. We also provide weekly and monthly updates for all SEO customers to review campaign activity and performance, ensuring that their goals are being achieved.
WEBSITE DEVELOPMENT & DESIGN
Q: Do I get to revise the final product?
A: Yes. You will be having two revisions to the website Test URL before we begin website LIVE testing for 2 business days.
Q: Are your websites custom-made? Do you use templates?
A: Yes, everything we build is 100 % custom-made. No templates at all! Our designers and developers are experts at carefully crafting a responsive website to be usable and aesthetically pleasing across all devices.
Q: How long will it take for my web project to be completed?
A: The length of time it takes to create a fully functional website depends on several factors, such as the complexity of the design and revisions. We will make every effort to meet the time frame you want. We try to work within a 2-3 week time frame.
Q: What technologies do you use to build your websites?
A: We use the WordPress CMS to build websites for our clients. If needed, we integrate premium WordPress themes. Our themes are built with HTML5, CSS3, JavaScript, and PHP. If you want, we can also use Premium Page Builders like DIVI.
Q: What if I need more rounds of revision?
A: I suggest you take your time and make sure you catch everything within the included round of revisions. This will save you extra expenses and time.
Q: How should I supply the content for my website?
A: It is helpful to us if you are able to provide text and photos prior to the designing of the home page mockup.
Q: How does the development process work?
A: There are 6 steps in our development process:
Planning: If the project is a rebuild, we review your current content and make further recommendations for improvement. If it’s a new site, we start gathering information by discussing the subjects and functionality you conceptualize for your site and develop an outline for you.
Mockup Design: We create a homepage concept including colors, fonts, image style, and layout.
Design Revision: After reviewing the initial design, you have the opportunity to request changes.
Development: Once we’ve received your approval on the design, we move on to development.
Testing: We run a final set of tests to be sure that everything is functional.
Launch: Once we have your final approval, we launch the site. This marks the end of the project.
Q: Do you provide web hosting?
A: The website design packages do not include hosting. They only cover website building and site launch, as well as 30 days of support after the final launch.
Q: Do I need to have all my content prepared prior to contacting you?
A: Yes. We can’t get started until we’ve received all of your digital content.
PAY-PER-CLICK
Q: What is PPC?
A: Pay Per Click (or SEM - Search Engine Marketing in Google's parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.
Q: Who should use this service?
A: Businesses who want to improve their online presence on search engines including Google & Bing and show their products to those people who are looking for them. It improves your online presence and increases the chance of targeting the right customers at the right time.
Q: How much does PPC cost?
A: Our PPC is offered in 5 different packages to fit the needs and budgets of all businesses. Our PPC packages are based on monthly pricing with a one time on-boarding fee. Packages with higher pricing will include more activities, but all of our packages include dedicated client support and full transparency into the work being performed. Our pricing sheet provides complete details on pricing and tasks included in each package.
Q: How does a client know that our PPC is working for them?
A: We provide total transparency into the work that we perform. Each client will be given access to a custom reporting dashboard that shows PPC Campaign performance. Clients will be able to track every action performed via the Google Ads account logins which we would be sharing, as well as monitor overall paid search performance. We also provide weekly and monthly updates for all PPC customers to review campaign activity and performance, ensuring that their goals are being achieved.
Q: Does it put my ad on the top page of Google every time?
A: No, and in most cases, you wouldn’t want it to be. The Google Ads system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over 100 different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets.
Q: Will it guarantee sales and leads to our business?
A: No. Just like any type of advertising, Google Ads can never guarantee any sure sales or customers. Once your ads are posted on Google Search, we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.
Q: Are landing pages always recommended, or can I just use my homepage?
A: A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, hence the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.
Q: Do I have access to the PPC campaign that you are going to create?
A: Yes. We offer transparency to assure that you are getting the right data and you can see the performance of the campaign anytime you want on our proprietary dashboard.
SOCIAL MEDIA MARKETING
Q: What is Social Media Marketing?
A: Social Media Marketing is the use of social media platforms such as Facebook, Twitter, LinkedIn or Instagram to promote a product or service. It involves creating and sharing content to achieve your marketing and branding goals.
Q: Who should use this service?
A: Businesses who want to improve their online presence on social networks such as Facebook, Twitter, LinkedIn or Instagram and show their products/service to those people who are looking for them. It improves your online presence.
Q: How do I know that Your Social Media optimization is working?
A: We provide total transparency. You will be given access to a custom reporting dashboard that shows every action being performed on their social accounts. Clients will be able to track every action performed, as well as monitor overall performance.
Q: Will it guarantee sales & leads to our business?
A: No. Just like any type of advertising, Social Media can never guarantee any sure sales or customers. Once the content is posted on social networks, we can't control your audience. The most that we can do is target the right people at the right time.
Q: Can performance be tracked across different profiles?
A: Yes! We'll show you your growth across channels from one dashboard, monitor changes in Facebook, Twitter, LinkedIn and Instagram reach and see the growth in fans and followers from social campaigns.
Q: Can I check all posts before they get published?
A: Yes, you will be able to see all the posts before publishing starts. You need to request for revisions to the posts before the cycle starts and posts that are approved beyond their scheduled publishing date may not be published.
Q: I don't want to share my user info. How will you access the accounts then?
A: We don't require the username & password of your personal profile. We will simply request admin access to your accounts which doesn’t require us to get your credentials. In fact, it's highly discouraged since this can cause the profile to be locked.
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